SCOTT SEROTA

Scott Serota was named President and Chief Executive Officer of the Blue Cross and Blue Shield Association in 2000, after previously serving as Chief Operating Officer and a Senior Executive.

Prior to joining Blue Cross Blue Shield, Scott Serota was President and Chief Executive Officer of Rush Prudential Health Plans, and created and led Physicians Preferred Health Inc.

Mr. Serota is also a founding member of the National Business Group on Health’s Institute on Healthcare Cost and Solutions, and a board member of the Council for Affordable Quality Healthcare and the National Center for Healthcare Leadership. He is also a member of the American College of Healthcare Executives and the Washington University School of Medicine National Council.

Mr. Serota is a graduate of Purdue University and the Washington University School of Medicine.